Entrepreneurs are constantly being sold by digital agencies looking for their next website project. But when does it actually make sense to take the leap? Investing time and resources into a new website or brand is a major project. I spent 4 years running a digital agency, and I can assure you, the amount of work involved is significant. With that said, it’s important you understand exactly why you’re going to make the leap, and what you are looking to achieve. For B1 Communications, we launched a new website in February 2016. The decision was based on several factors and metrics that were negatively impacting our growth and success. After much deliberation which involved market research, customer outreach and google analytic metrics we made the leap. To invest in a new website which highlights the VoIP Features and Small Business Plans offered.
Review of Our Previous Website:
We launched the website in late 2013 with 8 pages focused on business VoIP, cost savings and benefits. This website lacked the ability to update with easy without a CMS like WordPress and didn’t include a blog. Needless to say, our website was not helping our SEO results. We couldn’t set-up content marketing or landing pages for PPC (Pay Per Click) ad campaigns. This was a big setback for our growth.
Over time, the website was no longer reflective of our current business model and didn’t communicate the reliability of our VoIP network. The values, tone, and message had all changed since that website was launched 3 years earlier which left business owners confused and turned off.
Our New Website:
The new website took 4 months of hard work, dedication, and focus toward the future. Utilizing a content management system we build a beautiful site which reflects our high-quality VoIP services for small businesses. We created 10 landing pages designed for industries like Accounting, Technology and Law Firms.. The new site clearly communicates the advantage of business VoIP, highlighting our experience of delivery of high quality calling on a reliable network to countless organizations.
Although we believe our new website is beautiful and reflects our current services, nothing is better than hard data. Google Analytics has proven what we already know, the new website is performing much better than our previous website.
Average Page Views: + 159.70%
Average Visitor Duration: +195.3%
Bounce Rate: – 26%
Visitors to our new website are twice as engaged with an average visit duration exceeding 5 minutes and lower than 50% bounce rate (Visitors who leave the site immediately). The investment of a new website has already paid off and we’re doubling down on advertising campaigns and email marketing. If you are thinking about investing in a new website, consider the metrics and business impact of your current website. Is it helping your business or hurting it?